Crawley MP Supports Chewing Gum Campaign
Henry Smith has today shown his appreciation for the advertising campaign undertaken by the Chewing Gum Action Group (CGAG) who are helping to raise awareness surrounding the detrimental environmental and financial consequences which arise from the dropping of gum in public areas.
Having previously worked hard as Leader of West Sussex County Council to raise awareness of the problems associated with this kind of anti-social littering, Henry Smith explained, “Each year councils in Britain spend approximately £150 million on cleaning gum from the streets. Last year Crawley was chosen along with nine other local authorities across the country to test-case the benefits associated with such advertising and, thanks to a positive advertising campaign on the part of CGAG, as a result Crawley saw a 37 percent decline in chewing gum refuse in and around town.”
Henry continued, “Despite this, the costs associated to jet washing which is used to clean up street stains and gum, the principle remit being gum removal, still equated to £16,800 which is simply inexcusable, particularly when there are over 350 council bins spread out across Crawley. As a Crawley resident, I want to see the area free from chewing gum stains and, from a number of letters I have received from concerned residents, I am aware that the majority of residents would agree it is an eyesore that must continue to be addressed and I hope that the advertising campaign will continue to be a success.”
CGAG is a joint initiative established to educate gum-chewers about the irresponsible disposal of chewing gum. Chaired by the Department for Environment, Food & Rural Affairs (DEFRA), High profile representatives from the chewing gum industry have aligned together to help raise awareness on the matter.
Members of CGAG include Keep Britain Tidy, the Local Government Association and the Chartered Institution of Waste Management, with 2011 marking the fourth consecutive year that the Group has run its awareness drive to promote consumer responsibility.
Graham Rowe, Crawley Borough Council’s Street Scene, Waste & Recycling Manager, commented, “I would remind residents that dropping chewing gum on the floor is anti-social, costing a lot of money to clean up and that people can be fined if they are caught so please do remember to use the bins provided.”
If you would like further information about CGAG and its annual initiatives, check out their website at http://www.chewinggumactiongroup.org.uk/.
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